October 2018

Successful completion of a Statement of Purpose in an application process requires a fair amount of direction. Here are the most important tips to write an effective statement of purpose that will help you translate your dreams and aspirations into an acceptable letter.

1. Follow Directions

You should be able to demonstrate the admissions committee that you have the ability to follow directions and guidelines. This would enhance your level of writing and depict strength of your personality.

2. Know Your Audience

The admission committee would read thousands of statements of purpose during each application season. Therefore, make sure to write something truly unique that diverts their attention and engages them through your letter.

3. Maintain Flow of Information

You should be able to coherently explain as to why the subject is of your interest and how you have reached the academic phase that you are in at the moment. Make the admissions officers deeply think that the course would be indeed valuable for you in your future academic or professional journey. The information should maintain a smooth flow of various stages in your career so that the readers get a clear image of your aspirations.

4. Demonstrate Interest in the Area of Expertise

You should be able to clearly demonstrate why the course is of your niche interest and how it would help you achieve your aspirations. The precise journey that helped you develop interest in the subject area should be described in detail for the reader to understand the same.

5. Demonstrate Interest in the School

Make the admissions officer believe that you have deep interest in studying the precise course at their institute or university. You should be able to highlight the reasons which make you select the particular school or university over the others.

6. Write a Draft

Always write a draft first by brainstorming ideas that help you form a statement of purpose. Let the first draft be exploratory. The following drafts are meant to be polished and perfect.

7. Be Clear and Concise

A statement of purpose should always be written in a clear and concise manner. Therefore, make sure that the message is communicated efficiently and effectively.

8. Revise

The next step after writing a clear and concise draft is to revise the statement of purpose. This will help you understand your past, or your goals and the future aspirations.

9. Proofread

It is important to take care of grammar and punctuations so that the admissions officers are well impressed by your application letter. Therefore, it is important to proofread your document wherever required so that the conclusive letter is well framed and written appropriately.

10. Have an impactful conclusion

Use the right phrases, quotes and proverbs that help you have an impactful conclusion. This will help you create a long-lasting impression on the readers for your strengths, aspirations and determination towards achieving your goals and targets.

The digital universe is expanding every second and capturing reader’s interest can be immensely challenging. Under such circumstances, writing optimized web content is the need of the hour so that it holds the attention of all readers. Follow the given principles/rules to make sure that your website gets all the attention:

1. Know Your Target Audience

Before drafting content for your website, it is important to ask yourself few questions: Who is my target audience? What about a secondary audience who would be able to inform and influence my primary audience? In other words, you have to create a website which engages the target audience to the maximum level.

2. Write Short and Simple Sentences

Always focus on using short and simple sentences. Avoid using long statements that confise the readers due to complexity.

3. Always Write in Active Voice

Always use active rather than passive verbs and specify the subject of the statement. Active voice always creates reader-friendly sentences as they are more direct to read.

4. Use Appropriate Images

Always remember to use appropriate images wherever possible as they give the exact information as to what has to be conveyed across to the reader.

5. Avoid Using Jargons

Avoid using technical jargons as they make the information even more complex. Remember that you have to use accessible language that is simple to understand for one and all.

6. Make Text Scannable

Arrange your text in such a way that it is easy to skim and read. In other words, the most important information should be always at the top. Instead of complex paragraphs, use bulleted lists so that the text looks much organized. Always make sure to include “white space” which refers to the empty space surrounding paragraphs, images and other elements on the web page. Always divide content into sections so that it is easily readable.

7. Incorporate Multimedia

Research indicates that people process visual information much faster than text. In other words, an easy to read chart or graph can do a better job than explaining a complicated topic. Try to use videos and infographics instead of complex paragraphs. It is recommended to have at least one image on each page of your website.

8. Incorporate SEO Writing Skills – Think Like a Search Engine

It is important to incorporate SEO skills in writing your web content. This text should be extremely informative and well written. Furthermore, it should be optimized in a way that there are high chances for people to find it. Make sure to include the right terms in headlines and sub-headers. This will further help in keyword research for your website.

9. Layer Website Content

In a website, it is easy to direct readers from one page to another. Therefore, help readers find more content by hyperlinking specific words and phrases to other relevant resources, especially those on your own website. This is how the target audience will be engaged through the content on your website,

10. Leave the Audience Wanting More

Once the target audience is engaged much in your web content, they would always want more to watch. You my put across an interesting video or post engaging blogs to capture their interest. This strategy may direct readers to all areas of your website and encourage them to read your content completely.

Blogs help in communicating valuable information to the target audience and also serve as important sources of information for SEO purpose. Blogs could also be used to create a bond between companies and clients, so as to showcase a strong brand voice. In other words, without a blog, it is difficult to build up a consistent brand voice. Therefore, companies consistently use the method of blogging as trustworthy sources of creating online content. Here are few tips to help you get started with efficient blog writing:

1. Know Your Target Audience

To write good blogs, it is important to know your target audience. This will help you build a target persona of your company or brand. This will further help you get inside the minds of the readers and solve their problems or queries. Following this, everything else will flow in place and much would rely on what the readers think of you.

2. Spend Time to Create Great Topics

For efficient blog writing, it is important to craft great topics. Therefore, make sure to have some great ideas in mind so that it helps you create strong topics enough to captivate the attention of the readers.

3. Make the Opening of your Blog Captivating

The writer has to make sure that the opening part of the blog is most effective of all the components of the content. Therefore, spend some time to make sure that the beginnings of the blog are written accurately and as perfect as possible. The beginning of the blog should be able to grab the attention of the reader. It should also contain relevant facts, stats and precise information. It should consist of information that the target audience is supposed to know so that it appeals them enough.

4. Organize Your Blogs Efficiently

When you write blogs, organizing and optimizing it is extremely essential. To make them enjoyable, create headings and sub-headings to organize the blogs into small parts so that readers can engage themselves in efficient reading. This would also help you create more user-friendly content which can be used for SEO writing too.

5. Write Evergreen Content

Evergreen content is the type of content that is counted to be relevant by users, when used anytime. So, learn to publish evergreen content whenever possible so that your audience boost your content strategy and readers’ thank you much for creating such content.

6. Keep Writing

Although writing a blog can be really tough, it is important to keep going. It is important to find the right blogging strategy that makes you write efficiently. Keep reading blogs that you admire and follow the right writing styles. You might face many challenges in blogging, but keep going with the flow.

In modern times today, content writers are hired to write various articles, blogs, web content, social media content, SEO content, product descriptions, ,and a lot more. However, to become a successful content writer, it is important to have certain skill sets. These include the following:

1. BE A MASTER OF DIFFERENT WRITING STYLES

A successful content writer is well versed to write in different styles such as blogging, academic writing, essay writing, SEO writing and a lot more. Therefore, in other words, a successful content writer is a master of different writing styles. For examples: for blogging, content writers make sure that the blogs are friendly, opinionated and personable. For academic writing, the writers would make sure to follow the guidelines and formatting styles given by the school or university.

2. PICK UP SPECIFIC SUBJECTS

A successful content writer would never pick up random subjects. Therefore, he/she will always understand the target audience and write accordingly. In other words, if you know who the readers are, you would exactly know what they want to read for your company or your brand. Also, the writer would know how to perform keyword research and come up with great topics for writing. Therefore, the writer would work on specific subjects only.

3. BE ORIGINAL

A successful content writer would always be original. Therefore, his work would be plagiarism free. Such a writer would never duplicate anyone’s work and would be known for his individual writing style and technique.

4. KNOW SEO, HTML, CSS and WordPress

A successful content writer would know the basics of HTML language, SEO writing, CSS and WordPress. If not, then he would spend the time to learn the basics of these useful tools and techniques. These would further help him perform better in content writing tasks and develop the relevant skill sets.

5. BE A SOCIAL MEDIA SPECIALIST

A successful content writer would always know how to write for the target audience and talk to industry experts. He would exactly know the skills to be more active on social media, so that the followers further recommend his content. Such writers are always active, public and friendly.

To conclude, successful content writers are SEO specialists, marketing experts, on-page coders and social media specialists too. With the write skills sets, you will success and find that yours is the best job in the world.